Azadeh Goudarzi, Ph.D., is a marketing educator and researcher with more than 10 years of post-secondary teaching experience at University Canada West (UCW) in Vancouver and Azad University in Tehran. She has taught undergraduate, graduate, and master’s-level courses in marketing, digital strategy, research, and leadership.

With a Ph.D. in Business Administration (Marketing Management), Azadeh combines academic expertise with hands-on industry practice. She is a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute and the American Marketing Association.

Her research explores consumer behaviour, and online brand communities, and has been published in peer-reviewed journals. Alongside her teaching, she works as a Paid Search Specialist that turn campaign data into practical recommendations. She has also guided student consulting teams through real client projects with UCW and Riipen.

Azadeh’s teaching approach emphasizes interactive lectures, case analysis, collaborative learning, and client-connected projects. She designs learning experiences that link marketing theory with real business practice, helping diverse learners think critically, work with data, and turn what they learn into evidence-based decisions.

Areas of Specialization:

• Marketing Management & Research: Marketing management, marketing research, mixed method.
• Digital Marketing Strategy: SEO/SEM, content marketing, social media marketing, customer acquisition funnels, and campaign planning.
• Leadership & Organizational Behaviour: Leadership in the global context, motivation, communication, and ethical decision-making.
• Teaching & Soft Skills: Clear communication, active listening, empathy, patience, and adaptability; creating an inclusive, supportive classroom, giving constructive feedback, and motivating students from diverse cultural backgrounds.