Behnush Ghassemi Tari is an Assistant Professor at University Canada West, a curriculum designer, and a DBA candidate (dissertation stage) at City University of Seattle. She brings over 20 years of international industry experience to business education, connecting academic theory with practical organizational decision-making and helping students apply concepts beyond textbooks.

Drawing on her combined academic and industry perspectives, Behnush brings real-world business situations, practical examples, and applied problem-solving into her courses. She designs learning activities that encourage students to analyze challenges, exercise judgment, and apply classroom knowledge in the workplace.

In online and blended teaching, she emphasizes clear course structure, active participation, authentic assessments, and interactive, learner-centred activities. Her goal is to make digital learning both academically rigorous and immediately relevant to students’ professional development.

Areas of Specialization

• Business & Management Education: Leadership, management, strategic marketing, professional communication, and applied business learning.
• Curriculum & Instructional Design: Course planning, learning outcomes, assessment design, instructional materials, and engaging learning activities.
• Online & Blended Teaching: Digital course delivery, interactive facilitation, student-centred learning, and online engagement.
• Industry-Informed & Experiential Learning: Translating business theories into practice through real-world scenarios, case discussions, applied projects, and professional insight.
• Educational Innovation: Responsible use of AI and digital tools to enhance teaching, feedback, and learning experiences.

Selected / Favourite Teaching Areas
Leadership & Management • Strategic Marketing • Business Communication • Online & Digital Learning

Profile prepared for the International Online Academic Group (IOAG).